The  IVE Focus Text E-net  Library
Card Catalog: Advertising

This directory illustrates how the e-net Library site is organized.  Each of these Sections has its own index and for each book on that page you will find a "dust cover" summary.

ADVERTISING
AUCTIONS
BEAUTY & FASHION
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Fiction and Non-fiction
REGINA BOOKS
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CATEGORY: ADVERTISING
    Tom Koziol's REALITY CHECK  We all know what are
   considered as the oldest and second-oldest professions in the
   world. This book introduces  the reader to what is arguably the
   third oldest; the Spin Doctor.  Whether you want to become one,
   or want to know how to resist their persuasive talents, you want to
   add this career-level digest to your shelves.
Order this $34.95 publication direct through PayPal for only $ 24.97

This Section of the Library is dedicated to Advertising -- "Getting the word out!"  Publications in this section deal with a lot of the underlying theory and psychology which supports one of the most important aspects of running a business.

In the business world, almost everyone misunderstands the entire purpose of advertising.  Ask someone what they think it is and they will probably say "... to sell something."

Ask me, or anyone who really understands the function of advertising, and our first answer will likely be: "Advertising is done to tell potential customers WHO you are, WHERE you are, and WHAT you do." What would you say?

But this a breakdown of only the first of three functions.  These are the "I" functions:
  • IDENTIFICATION:  As we just saw, these are the W-W-W of advertising functionality.
  • INVITATION:  (Also called Incentive by some) An advertisement invites people to patronize a business and purchase its products and/or services.
  • INSURANCE:  Every business knows about risk-management insurance; the fire, casualty, liability, etc.  But what we are talking about here is a policy of demonstrated customer appreciation to encourage customer loyalty,
SPECIAL OFFER FOR APRIL AND MAY

     Big Fish in a Small Town   A success handbook that tells how
   anyone can become a home town celebrity and enjoy the fame
   and perks of a radio (or TV) talk-show  host.
Order this e-book with reprint and distribution rights
directly through PayPal for only $ 7.00
2-31507
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